CUMBRIANS are being urged to talk to family and friends, helplines and debt support services in the run-up to Christmas this year.

The next phase of the Let's Keep Talking campaign by Lancashire and South Cumbria Integrated Care System has been launched as people prepare for the financial impact of the festive season.

The first two phases of the Let’s Keep Talking campaign saw more people than ever reaching out to local and national services for help as they battled the effects of the pandemic.

New materials has now been made to reflect the difficult times that people have now found themselves in.

This has involved the creation of new designs for local health and care organisations to use, working together to share campaign messages with their clients and patients.

High-risk areas have even seen advertisements in bus stops.

Lancashire and South Cumbria Integrated Care System Mental Health Deputy Director, Paul Hopley said: “I cannot overstate how important it is for people to keep talking to one another in the run-up to Christmas. This can be a very difficult time for a lot of people, who have already had a challenging year.

“The pandemic is not going away soon, so by talking on the phone or by video message to others, we can share the load. There is always someone to talk to, and there are many organisations out there ready to offer a listening ear."

Anyone struggling should call Samaritans on 116123, the National Debtline on 0808 808 4000, or any of the organisations listed at: healthierlsc.co.uk/MentalHealthSupport.”