KENDAL Nutricare, is heading to the world’s largest food show – Gulfood – with another exporting accolade in the bag.

The company has just scooped the award for ‘Greater China Rising Star’ in the Department for International Trade’s ‘Greater China Awards 2017’.

The award recognises Kendamil’s success in breaking into the China market, where it is now stocked by 6000 mother and baby stores. 

It also rewards the strategy the brand adopted in relation to the Chinese market, which involved employing a Chinese representative, Lucy Shen, in Shanghai, to help find the right distribution partners in a vast and opportunity-filled market.


Having recently returned from exhibiting at the Fancy Food Show in San Francisco, the ‘Kendamil’ team now has its sights set on Gulfood in Dubai, where it is exhibiting from February 26 to March 2.

Kendal Nutricare will be using the exhibition to showcase ‘Kendamil’, as well as introducing world buyers to two new world-class infant formulas, ‘Kendamil’ Organic and ‘Kendamil Goat’, and adult nutrition drink, ‘Kendalife’.

Gulfood will also see the international launch of ‘Kendalife’ – a complete superfruit smoothie that is a 215-calorie meal replacement that assists weight management goals for those on a calorie-controlled diet and also packs a punch by delivering powerful nutrients that support busy lifestyles.  

Kendal Nutricare’s CEO, Ross McMahon, said: “We were delighted to have our ‘Kendamil’ exporting successes in China recognised by the judges of the ‘Greater China Awards 2017’ and the award will give another massive boost to our employees here in Kendal. 

“It is an award that rewards the enthusiasm of employees in two continents and which should help provide even more work and employment opportunities at our Kendal-based factory.

“Winning this latest award couldn’t have come at a better time, as we now have the opportunity to talk about this at Gulfood, where we will be meeting many international buyers keen to find out more about ‘Kendamil’ and ‘Kendalife’ and work with a reliable and innovative export partner. 

"We shall be flying the flag for Kendal in Dubai and ensuring that everyone understands the vitality of the town that inspired the names of our brands."