Any effort to prevent another tragedy on the sands is welcome, but the title of your ‘Safety On the Sands' campaign is not sending out the right message.
To use the word ‘Safety’ is simply not a warning. What is needed is the word ‘Danger’, which has an immediate impact.
I would suggest ‘Danger – Quick-sands’. This has a much greater psychological impact.
You are right to warn about the speed of the incoming tide, but all our beaches have incoming tides, whereas the unseen danger of quick-sands is much less common and therefore unexpected by visitors.
Jean Field
Burneside
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