RED squirrels in the Lake District are set to be given a Black Friday boost thanks to a new campaign.

‘Give Nature a Break’, which was launched by Forest Holidays on Friday, will see £20 donated to species conservation projects across the national parks for every sale the company makes until December 3. It coincides with Black Friday on November 29.

Forest Holidays is aiming to donate in excess of £50,000 in total, with one beneficiary to be the Lake District Foundation’s #savereds campaign.

Sarah Swindley, CEO of the foundation, said the news was “amazing”, adding: “Red squirrels really need our support and this will make such a difference to our squirrel population.”