LAKE District Natural Skincare company Pure Lakes has announced that it is donating a percentage of its online sales to two children’s charities that focus on supporting young carers.

With three young children themselves Pure Lakes co-owners Gareth and Claire McKeever are acutely aware that at this time so many thousands of children are not being properly looked after and are struggling with lockdown.

With that in mind the couple has decided to help by donating 2 per cent of sales through www.purelakes.co.uk to the Honeypot Children's Charity and to West Cumbria Young Carers.

Gareth said: “These two young carers charities are doing amazing things during the lockdown by providing a lifeline to some of the most vulnerable children in our society. They are sending care packages, activities, and educational lessons and games direct to the homes of thousands of disadvantaged children and in doing so, are offering a glimmer of normality and hope.

Young carers look after siblings and/or parents and do this by cooking, cleaning, shopping and many other household chores. These children forgo a childhood and are easily forgotten, and Claire and I wanted to help.

So, from this week we will be donating a proportion of all our online sales to help Honeypot and West Cumbria Young Carers in the amazing work they are doing.”

This is not Pure Lakes first venture that has a social purpose. For the past eight weeks this natural skincare brand, well known for its big focus on sustainability has been donating hand balm to hundreds of frontline NHS workers and hand sanitiser to care homes and residential homes throughout Cumbria.

Staff at Liverpool Chest & Heart Hospital, University Hospital of Wales in Cardiff, Ballymoney Health Centre, Ashgrove Care Home in Wrexham, Belfast Health & Social Care Trust and University Hospital Lewisham (pictured) are among the latest NHS workers to receive the complimentary hand balm in recent days.

And Pure Lakes recently launched anti-microbial and anti-bacterial, 65% alcohol hand sanitiser has been donated to care and residential homes across Cumbria, including in Kendal, Maryport, Workington, Wigton, Holme, Penrith and Barrow-in-Furness,

The hand sanitiser has a wonderful smell, containing Pure Lakes' signature Grapefruit & Lemongrass essential oil blend and is available in 50ml, 100ml, 250ml and one-litre sizes. It also contains Aloe Vera and Glycerin to soften and protect the skin.

Claire McKeever said: “We are working hard to keep our small business going and it is wonderful to be able to do so whilst at the same time supporting those on the frontline and, from today, these fantastic children's charities. We are hugely appreciative of our customer’s support. Without them buying from purelakes.co.uk none of this would be possible.”

A 20 per cent discount on online sales remains in place for front-line workers, who just need to use the code NHS20 at checkout. All orders of £35 and above also qualify for complimentary shipping.