IS it a bird?

Is it a plane?

No, it's Superman....

Anyone wandering around the Lake District this week may have caught a glimpse of Hollywood A-lister Henry Cavill.

Cavill, perhaps best known for his portrayal of the DC Comics character Superman, has been spotted in remote areas of the Lakes filming the next series of Netflix show The Witcher.

Cavill and his fellow actors have been spotted filming scenes at Blea Tarn, Rydal Cave and Hodge Close Quarry.

In a post to his thousands of followers on Instagram, Cavill said the Lakes 'has just stormed into my top three favourite places in the world. Absolutely love it.'

We love it too, Henry.

And it appears he is not the only one.

Cumbria, and its beautiful landscape, is proving to be the perfect place for directors to film.

From the cult classic Withnail and I to current dramas such as BBC’s The A Word and ITV’s Deep Water, not forgetting Star Wars, it's brilliant to welcome crews to the county.

As Gill Haigh, managing director of Cumbria Tourism, says: “Our county boasts everything from dramatic landscapes to caves, quarries and tarns, as well as a welcoming hospitality industry to welcome cast and crew with open arms."

But deep concerns still remain over the future of the hospitality industry.

Greater Manchester, Merseyside and Lancashire have all been placed into the Tier 3 coronavirus alert level.

The guidance for people living in these areas is to not to travel outside the region.

This is already having a knock-on effect here in the Lakes with mass cancellations from people in those areas who had planned staycations.

MP Tim Farron has been inundated with local hotels, B&B’s and holiday cottages who are losing money and has written to the PM to urge him to send cash - urgently.

There is no doubt restrictions needed to be introduced to control the spread of the virus but we cannot let more businesses go to the wall.

More money, like areas which have been put in Tier 3 are receiving, needs to come our way to stop that from happening.