AN ICONIC rock band's bass player is taking on a new role to help a Kendal arts organisation grow its musical reach.

Elbow’s Pete Turner has been appointed the Brewery Arts Centre’s first ambassador.

The renowned musician and recording artist joins the organisation as it gears up for its 50th anniversary next year with the theme of ‘future creatives’.

A host of activities with a focus on young Kendalians is planned for the special milestone and Turner will help the Brewery develop its community-driven music events in the town by collaborating with young, local creatives on gigs, club nights and talent development schemes.

People will get the chance to hear from the 47-year-old in conversation at his first event as ambassador during a free drop-in social event on October 20.

The event is for people aged 18-30 or anyone interested in finding out more about the music industry.

It will also offer a chance for people to hear from other musicians and producers working locally and globally, and meet other budding musicians, DJs, venue managers, club night producers, performers and artists.

Elbow has released eight studio albums since it formed in Manchester in 1997.

The band’s studio albums, as well as their B-sides compilation Dead in the Boot (2012), all reached the top 15 of the British album chart.

And seven of their singles placed in the top 40 of the British singles chart. Their most recent album, Giants of All Sizes, was released in 2019, and a new album Flying Dream 1 is imminent.

In 2008, Elbow won the Mercury Music Prize for their album The Seldom Seen Kid, and in 2009 they won the Brit Award for Best British Group.

In 2012, they released “First Steps”, the BBC theme for the 2012 London Olympics.

And in September and October last year they performed across the UK in their first tour since the start of the Covid pandemic in 2020.

To find out more and book a place at the event visit