Kendal Town FC Chairman Michael O'Neill has outlined his ambitions for the club, and the consequences of relegation this season.
O'Neill, who took over the role of Chairman just 8 weeks ago, has made no secret of the huge issues the group faces in turning their fortunes around both on and off the pitch.
The Mintcakes currently sit in the relegation zone of the Northern Premier League West, but O'Neill is determined that the club and stadium will once more become a vital asset to the community:
"The playing squad has changed a lot this season because of constant changes behind the scenes.
"Chris Humphrey had been manager for years, and he left to go to Penrith - every player in that squad was his, and his departure meant a lot of them left.
"We've had 3 managers since then, which has meant we've had a massive turnover of players."
The club now has some continuity with the retention of Assistant Manager David Woodruff to work alongside new manager Craig Dootson, whom O'Neill hopes can oversee can steady the ship:
"The manager will bring new players in, but there are talented players here already."
O'Neill explained the importance of his background in football to the club:
"I've worked at Liverpool for 8 years, Chief Scout at Blackpool and Fleetwood, so we can attract quality players - at the minute we've got 3 boys on loan from Fleetwood - Akiel Raffie, our central midfielder, has played for Australia."
"If we drop down, we can only sign youth players, so it would dilute the synergy we have with the football league clubs."
While O'Neill hopes for improvements on the pitch, he is appealing for volunteers of all types off the pitch:
"We need a match DJ, announcing the team, playing music - last time I was at the club years ago, the lads used to run out to "The boys are back in town" - it created a buzz, getting cheered on - right now they're running out to radio adverts."
"A local plumber recently called and said he'd do some work for us if we sent him a list - this is all vital stuff.
"I can't use my skillset as I spend my time picking litter.
"Give me more than 8 weeks - we really want people to buy back into the club, come down and see what we're all about - we've got lots of community events coming up.
"I may be a volunteer, and I don't own the club, but I've spent a lot on it already as Kendal Town is always at the forefront of my mind."
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