KENDAL childrenswear label Blade & Rose has launched an unmissable collection
in collaboration with Penguin Random House Children’s.
The collection features the iconic and all-time favourite Peter Rabbit, in a full range of different styles for little ones from ages 0 to 4 years.
In celebration of the roaring success of the launch, the brand hosted an
event at The World of Beatrix Potter Attraction & Old Laundry Theatre in Cumbria.
Founder of Blake and Rose Amanda Peffer said the collaboration was one that was 'close to our hearts'.
She said: "It is something that we have always thought about and we contacted them (The World of Beatrix Potter Attraction) in lockdown and it has progressed from there."
All the clothes on display at the event are for sale on the Blade and Rose website. Amanda said sales from the range so far have 'been fantastic'.
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The day included a presentation from the Blade & Rose team regarding the brand's journey from an idea while founder Amanda was on maternity leave, to now being an international brand.
Guests, along with their little ones, enjoyed a delicious afternoon tea and mingled amongst themselves, immersed in the magical world of Peter Rabbit.
The Peter Rabbit collection includes the iconic Blade & Rose leggings, shorts, long and short-sleeved tops and socks to match in a number of adorable designs - with an option for every little boy and girl.
Amanda started Blade and Rose in her living room while being on maternity leave 12 years ago. She named the company after each child’s middle name ‘Blade’ and ‘Rose’. Now her products are stocked around the world.
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Amanda said she feels great about the position her business is in, adding: "It's taken me 12 years to get used to it, it's just taken off."
In May, Blade and Rose will be heading down to the Gift of The Year awards after being shortlisted for two awards which include Branded Gift and Ethical and Sustainable Gift.
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