WINDERMERE’S Alertacall has celebrated the donation of £2 million toward elderly people around the UK.

The technology company celebrated its incredible milestone as the value of service it has gifted to older people around the UK reached £2,000,000.

Alertacall, founded by Cumbrian entrepreneur James Batchelor, has helped thousands of families across the UK remain in regular contact with elderly and vulnerable loved ones.

Driven by a desire to make sure his 86-year-old grandmother had the right balance of daily contact while maintaining a high level of independence, James invented a range of pioneering services to ensure she was safe at all times.

James said: “My grandmother was an inspiration to many with her grit and determination to live on her own, and under her own terms for as long as possible.

“Since I created Alertacall, I’ve found that to be a very common theme among older citizens, they don’t want to leave the home they have worked all their lives to create.”

The company’s OKEachDay service, which promotes daily contact, easy messaging and video calling through a touchscreen device, is used nationwide by private customers and housing charities.

Discreetly and under select conditions, Alertacall started to gift or subsidise some of its services for people who might otherwise struggle to afford them, aiming to focus on groups who were at a disadvantage or who only had minimal support for these kinds of systems with government benefits.

The idea to donate the service came to James following a meeting with a customer.

He explained: “Very early on, I remember talking to a customer who I discovered had little by way of family.

“Life was very tough for them, and several months later, their payments started getting rejected due to a lack of funds.

“It was at this point that I knew we had a moral obligation, where possible, to always consider supporting people like that.

“We are a company that does really care about people, and it is amazing that the value of services we have donated has now crept up past that £2 million mark.”

James added: “I think we are starting to see a real shift in how business is done, and I think all businesses can do well by doing good.

“Caring for people like this creates a buzz around us, that attracts wonderful people to join our team, that ensures a compassionate service and ultimately, it creates more custom.”

Alertacall employs over 100 people from across the UK, with offices located in Windermere, Cumbria, and Warrington, Cheshire.

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