A CUMBRIA firm's new Artificial Intelligence was on show with the best and brightest in the digital industry.

Kendal based PPC Geeks attended the Northern Digital Awards in Leeds and their AI, named Ali, was a standout amongst the crowd.

It is the first reported time Artificial Intelligence has attended an awards ceremony.

Ali created quite the stir among the attendees and was seen partying into the small hours with the other digital marketing professionals.

Ali the AI joined over 300 leading digital professionals attending the awards ceremony. PPC Geeks was honoured to be among the nominees for Best Small Agency award.

While the award ultimately went to Hillsgreen, PPC Geeks said they were thrilled to be recognised for their hard work, dedication, and expertise in the PPC industry.

PPC Geeks’ MD Chris Stott said: “Bringing our AI to the awards was a fun and unique way to represent our company. It was definitely a highlight of the night, and we received a lot of positive feedback from those who were able to interact with it. Overall, it was a great experience and we're already looking forward to next year's awards ceremony.”

But Ali only attended the awards because one of the PPC Geeks team members was not able to attend at the last minute.

AI is becoming more present in many industries, including the digital space. The PPC Geeks team explained they leverage Ali on a number of tasks, including collating keyword lists and generating ideas around ad copy.

AI is not yet replacing seasoned experts but Ali can help with low level and repetitive tasks allowing PPC experts to focus on the more important things.

PPC Geeks are one of the most reviewed teams of PPC Experts in the UK and often rank as one of the top 10 in the world.

PPC Geeks specialises in growing their clients eCommerce brands while providing innovative PPC solutions to help them achieve their growth goals.