A shop in Windermere will be picking up a pound of litter for every order they receive over the Black Friday weekend.

The National Park Print Shop, an independent art shop and studio, are shunning the traditional Black Friday deals to focus on protecting the Lake District.

Their 'Black Bin Bag Friday' campaign will last from Friday, November 24 to Monday, November 27, with every order place through their website resulting in some hefty litter picking.

Owner Ian Battersby said: "As a local, independent business we can’t compete with the massive discounts that big brands throw at us for Black Friday, but we can compete by giving back to our local community.

"By picking litter for every order made at our online store we can make a real difference to our local environment, making the Lake District a more beautiful place for everyone."

The scheme will also come with an opportunity for local people to get involved, away from simply buying their products.

"For anyone who would like to help us clean up the Lake District, come into our Windermere store over the Black Friday weekend and borrow a litter picker and bin bag," Mr Battersby explained.

"We will be handing out ‘Leave It Better That You Found It’ stickers as a thank you and as a way to encourage everyone to keep our national park tidy.”

The shop has made a name for itself by offering affordable and contemporary prints that focus on promoting the beauty of the outside world.

"We love getting out on the fells and swimming in lakes and tarns; time spent in the outdoors is vital for our physical and mental well-being so it is important that we look after our natural environment," he said.

"We are privileged to live in one of the most beautiful places in the world and litter doesn’t just make our national park look untidy it can damage vulnerable habitats and endanger wildlife.

"Even one bag of litter removed from the national park is a positive step."