Reform UK’s candidate who will challenge for the Westmorland and Lonsdale seat at the next general election says he is concerned about ‘our community’s slow pace of change’.

The party has selected James Townley as their parliamentary candidate for the next general election.

Mr Townley said: “My decision to stand as the Reform Party’s candidate for Westmorland and Lonsdale stems from a growing concern about our community’s slow pace of change.

“From ensuring safer roads to tackling sewage concerns in our cherished water bodies, advocating for the farming community, and tackling crime, I am committed to restoring our county’s tranquillity. It’s also crucial to safeguard our local healthcare services, keeping GP practices operational and protecting our hospitals from closure threats.

“The decline of our village communities, local shops, and high streets has been a troubling sight for me. I believe that these elements are the bedrock of healthy communities, and their deterioration is an issue I am determined to address.”

The Reform UK party was founded in 2019 as the Brexit Party and was renamed after Brexit in January 2021 as Reform UK.

Mr Townley added he was ‘deeply honoured’ to be the prospective parliamentary candidate for the area.

He said: “As a prospective parliamentary candidate for Westmorland & Lonsdale, my connection to this area goes beyond mere geography; it’s deeply personal and generational.

“My family’s roots in Cumbria run deep, with generations having lived, worked, and contributed to the community’s here. We have not only run businesses in the region, but also raised our families here, instilling in them a profound love and respect for the area and its people.

“This has given me a unique perspective on both the challenges and opportunities that exist within our community, as well as a deep-seated commitment to its wellbeing and prosperity.”

Mr Townley works in the construction and forestry industry and previously ran a charter business offering helicopter flights around Cumbria and throughout the country. His wife runs a shop in Milnthorpe and makes bespoke curtains, blinds, and soft furnishings.

He said: “Our family and work life in South Lakes is a testament to the area’s potential as a thriving and nurturing community.”

Mr Townley will compete against current Liberal Democrat MP Tim Farron who has held the Westmorland and Lonsdale seat since 2005 as well as Conservative parliamentary candidate Matty Jackman. Labour have not yet selected a prospective parliamentary candidate for the area.