A Cumbrian pasta brand has launched nationwide at Waitrose.
Northern Pasta Co, based at Gatebeck Business Park near Kendal, has secured the deal, marking its first major supermarket listing.
The company was founded in 2022 by husband-and-wife team Imogen Royall and Matt Kenyon.
Ms Royall said: "This is a hugely exciting moment for us.
"From the very beginning, our goal has been to create pasta that not only tastes exceptional but supports British farmers and restores our soils.
"To now see our products on shelves nationwide at Waitrose feels incredibly special.
"We’re thrilled to be partnering with a retailer that shares our commitment to quality, sustainability and provenance."
The company specialises in pasta made from "regeneratively grown spelt", a heritage grain that the company says "is valued for its flavour, texture, and environmental benefits."
The pasta is made at the company’s solar-powered Cumbrian headquarters using traditional bronze extrusion and slow drying methods.
The Waitrose listing will include three of Northern Pasta Co’s signature shapes - radiatori, fusilli and rigatoni, and are now available to shoppers nationwide.
The brand has already attracted praise from the culinary world.
TV chef Thomasina Miers has championed the company for its flavour, shape, and sustainability credentials.
Paul Burgalières, executive chef at Simon Rogan’s three-Michelin-star restaurant L’Enclume, uses the pasta in his own kitchen.
Mr Kenyon said: "We’ve always believed that better farming leads to better flavour.
"This listing allows us to support more British farmers practising regenerative agriculture while bringing truly great pasta to more people’s tables."
Some customers have described the brand as “the best pasta they’ve ever tasted” and highlighted its lighter feel compared to other supermarket options.
Charlotte Kissane, pasta buyer at Waitrose, welcomed the new partnership.
She said: "We are delighted to introduce Northern Pasta Co. to our food lovers.
"Beyond being a fantastic-tasting brand, this launch underpins our mission to support British farmers and celebrates the future of regenerative agriculture.
"By championing ancient grains like British-grown spelt, Northern Pasta Co. proves that we can restore the health of our soil while delivering a truly superior, nutrient-dense pasta to our customers’ plates."
The launch coincides with the release of the company’s first cookbook, Pasta for the People, written by Ms Royall.
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