A smiling sheep is set to brighten cards and bookshelves around the world.
Herdy, the much-loved Lake District character based on the Herdwick sheep, will feature on a new line of greeting cards debuting this month and children’s books launching worldwide in September.
Herdy founders Diane and Spencer Hannah said: "When we first designed Herdy 19 years ago, our character was inspired by the simple smile of the Herdwick Sheep that roam our Lake District fells and hills.
"But as love for Herdy grows, we’re recognising his personality can be a small joyful force for good in a world that sometimes feels hard."
Herdy can be found at its five Lake District stores in Kendal, Ambleside, Bowness, Grasmere and Keswick.
The greeting card range is produced in partnership with leading publisher The Art File.
The Hannahs said: "In itself, seeing Herdy leap from giftware onto global bookstore shelves and into card aisles is amazing after nearly two decades of work.
"But far more importantly than that, it’s another step for us as we bring the joy of Herdy’s smile to more families, friends and communities right across the globe.
"We’re incredibly proud and excited to see where Herdy’s smile can make a difference in the years ahead."
The first children’s books will launch worldwide in September.
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