Crisp lovers can now get their hands on a new premium range from Walkers, with luxury flavours including black truffle and olive oil arriving in supermarkets.
The new crisps are slow-cooked with a thinner cut and more folds.
The popular crisp brand says the packaging is also premium, with customers able to see a gold interior as they reach into the packet.
Three flavours are available at Morrisons stores and on the Ocado website now:
- Sea Salt & Olive Oil – sea salt and aromatic olive oil inspired by the Mediterranean
- Black Truffle – infused with rich black truffle
- Mature Cheddar & Onion – made with full-bodied mature cheddar from the heart of Somerset and sweet onion
A fourth flavour, Apple Cider Vinegar & Sea Salt, is also part of the range and will be exclusive to Tesco soon.
The Walkers Gold range will be available nationwide over the coming weeks and will have an RRP of £2 for a 140g sharing bag.
Walkers has confirmed that the new Gold range will be a permanent addition to its crisp portfolio.
Wayne Newton, senior marketing director of Walkers Snacks at PepsiCo, said: “Walkers Gold does exactly what the name promises.
“From the quality of the crisps, to the premium ingredients and flavours, right through to the beautiful gold packaging, every detail has been designed to deliver something really special.
“We’re so excited to give consumers another reason to love Walkers and to bring something new to the crisp aisle – offering a little luxury at an affordable price and still delivering the taste and crunch they know and love from Walkers.”
Other Walkers crisps include classic flavours like Ready Salted, Cheese & Onion, Prawn Cocktail, Roast Chicken, Smoky Bacon and Salt & Vinegar.
The crisp brand has a variety of ranges, including Oven Baked, Lightly, Max and Sensations.
Tyrells brings back crisps flavour to Tesco and Waitrose
The news comes as another popular UK crisp brand announced the return of an “iconic” flavour ahead of Christmas.
Tyrrells said it is excited to be relaunching its Wensleydale & Cranberry Flavour Crisps in partnership with Wallace & Gromit and Aardman.
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This packet of crisps combines creamy Wensleydale cheese with sweet cranberry, and you can grab them from Waitrose, Morrisons, Co-op and Tesco on varying dates over the next few weeks.
They will be available on the following dates:
- Waitrose – now
- Morrisons – now
- Co-op – November 9
- Tesco – November 30
Customers are urged to “hurry” if they want to get their hands on this flavour, as they’re only around for a limited time.
Will you be trying Walkers' new crisp range? Let us know in the comments below.
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