Build a Customer Database Gathering awareness and acquiring customers is one of the great challenges or building a business. It's fair to say that any customer that finds your business or website is highly valuable to you, and you want to hold on to them as long as possible.

That's where the idea of a database comes in. A customer database is simply your electronic rolodex of customers that you have dealt with in the past. So why keep a list of them? Because they are your best source for future revenue and word of mouth. Who better to announce your newest product line to than the people who loved your last product line? Who better to spread the word about your new service than those who've used it previously?

That's all well and good, but how can you get your customers' contact information? Here's 4 simple strategies.

1) Give something away - Give every customer who fills in an online form something valuable in exchange for their email address. It could be a discount voucher, or an eBook that you have written, or access to 'premium' content inside your website.

2) A simple "Contact Us" online form - so that your customers can ask questions and submit their comments. You'll be surprised by how many of your visitors will take the time to ask a question, and in the form, you can ask for their email address.

3) Run an online discussion forum - People love to chat with other customers and share their knowledge and opinions. You can empower your customers to do the same, and as part of the process, they'll need to register their details with you to participate.

4) Sell something - When people buy from your online shop, you can ask them for an email address to send the receipt/confirmation to.