A CHANGE of image has worked wonders for a South Lakeland auction house, where sales have been soaring and the quality and range of goods keeps getting better.

Kevin Kendal of 1818 Auctioneers, formerly Kendal Auction Rooms, said the re-branding exercise had injected fresh life into the long established business.

“Instructions and enquiries have increased since the launch of our new brand in August,” he said. “People are now more aware of not only the full range of services we offer but also the diversity of the auctions. We have seen recent estimates range from a few pounds to several thousand.”

Highlights of the September sale included an oil painting by Dorothea Sharp, which sold for £4600 to a telephone bidder and a period oak dresser sold, which was snapped up by an Internet buyer for £2,200.

“Demand was again strong for jewellery and silver with current high commodity values driving up prices,” said Mr Kendal.

Kendal Auction Rooms was founded in 1818 and its decision to re-brand not only reflects its desire to celebrate its heritage but a need to move with the times and promote the benefits and excitement of auctions to a younger market.

Mr Kendal said recent auctions had attracted people of all ages, with many bidders taking advantage of the option to follow the auction online.

The next auction at the Sandylands saleroom on October 6 is a must for pottery fans, with a collection of Beswick, Doulton, Royal Crown Derby, Lladro and Border Fine Arts figurines already generating a great deal of interest.

For more information visit www.1818auctioneers.co.uk.