It's that time of year when you need to think about marketing your website. If you sell online then now is the most crucial time of year where you need to start investing to accumulate. When it comes to optimisation whether on site or off site optimisation, then now is the time to start working for results to pay off to catch the Xmas traffic.

You must consider your competitors and their possible strategies, the best way to do this is to look at their site and see what offers they have. Go to Google and type link:www.competitorurl.co.uk this shows all the places that your competitor links with. Start creating more pages with special offers, use these special offers and send out email newsletters. Great eye catching design to attract your newsletter readers!

Either way website marketing is a different ball game to general marketing, with general marketing your results are virtually instant, with website marketing it's more of a case of "build it and they will come"!