THIS week’s column is dedicated to typos, those pesky typing errors that slip through the newsdesk net and onto the page – often much to the amusement of readers.

I was prompted to raise this subject following a visit to Morrisons the other day. I wanted some porridge but, according to the special offer labels plastered all over, came away with ‘Paw Ridge’.

Rather than ‘tskk’ like I might at a stray apostrophe, I smiled and bought two packets – proving my first boss right.

She was the landlady of a pub in Giggleswick where I worked as a schoolgirl and when I asked her one day how to spell ‘broccoli’ on the blackboard, she replied that I could write it however I liked. Her reasoning was that a wrong spelling would catch the customers’ eyes and prompt them to choose that item. (Looking back I should have misspelled fillet steak - it would have been more profitable).

Of course there are occasions where the wrong word altogether is used – such as the quote from a Rotary club thanking the outgoing chairman for his ‘tiresome efforts over the years’, or the farmer John Stapleton who was referred to throughout an article on sheep tagging as ‘Mr Simpleton’.

My own favourite typo was in a story about a Cumbrian pawn shop that was cashing in on the credit crunch. I used a rather more top shelf version of the word ‘pawn’ without even realising and my news editor later suggested the story said more about me than the economy.

Staying on a bit of a naughty theme was an error on the leisure pages a couple of weeks ago, where our usually esteemed arts editor Adrian Mullen said a gallery was ‘fast gaining a reputation among ars lovers’.

Of course he blamed the sub editors - those who sub the copy, design the pages and write the headlines. And indeed they are sometimes to blame – a reader holiday offer in one of the Gazette’s sister titles, which was promoting a day out at the greyhound tracks, once proudly claimed ‘The Telegraph is going to the dogs’.

There was also the time that an ‘r’ was transposed with a ‘t’ in a story about Lancashire.

I won’t write what was printed here in the Gazette (I’m still feeling the aftershocks after using the word ‘willy’ last month) but you can assume it was written by a Yorkshireman.