If you conduct business online via an e-commerce website and such like then the Xmas season will have been the most important time of the year but did you do enough to get the best out your online shop in time for the season?

Offline marketing requires thought and design concepts such as brochures and flyers to be sent to prospective clients and customers well in advance to gain the most out of this process, then why leave the online marketing till the last minute?

If you have not taken the same time process for your online marketing then the last resort would be a PPC campaign (Pay Per Click), this will help a great deal but can also prove to be costly. When it comes to online marketing you need to prepare a strategy well in advance, find your competitors and see what they are doing and who they are, chances are they will be investing heavily into seo to make sure they retain the top spot but if you are prepared then you can get there too. Always take the time, I would advise a min of 3 months prior to the event, this then gives enough time to get a concrete strategy under way and have enough time to cover any eventuality.