Growth of local search continues to grow and companies who serve large regions by remote service, warehouses, or otherwise should not feel disadvantaged. These companies can naturally optimise across a region by discovering how searches for niche areas occur within a larger region. Because so many searches are now localised a long tail of local phrases are emerging within major town and county areas. By drilling down for the names of towns, counties and postcodes that receive search volume businesses serving larger regions can take the long tail approach to increases in local search traffic.

Take for example London, the largest city in the UK by definition of land area. London has many micro regions and some very far apart from one another. Considering its likely people in such a large region may search not just by "London," but more so by their immediate area, for a business operating across London the greater number of long tail localised searches equals more opportunities to create a top ranking and boost website traffic.

Regional keyword research is the key. The trick is to identify how many towns, postcodes, counties, and so on get a high volume of search traffic throughout a region. Then, match these phrases with the ones used to describe a company's services. Here are a few tips for identifying niche regions: Use Wikipedia to find out what counties are within Cumbria.

Search the county names on Wikipedia to discover additional towns, and municipalities.

Run a search on Google for "Cumbria Postcodes."

Run a search for "Cumbria" on any map website and slowly zoom in, noting the names of towns.

The result of these steps should deliver a long list of notable areas within a region. The next step is to plug that list into a keyword research tool, and find out what areas are searched the most.

Adapting to a SEM campaign to your region is the next and final step is to integrate the smaller region names into your search marketing campaign. This could be done either with a paid search campaign (PPC), or by building out landing pages well optimised for the regional terms like, "Web Design Cumbria."

It's probably best to first beta test the tactic for a few areas and then measures the effectiveness. As for landing pages, the content could basically describe a company's availability in the area, or go into more detail possibly including some localised customer reviews, pictures, and local news as it relates to products and services offered.

So the conclusion for this week is: Super niche localised traffic doesn't just apply to small businesses servicing small areas. If you're a company serving larger regions local seo can be a means to improve sales in a specific neighborhood, building up website traffic incrementally across multiple areas.