CUMBRIANS will be urged not to turn a blind eye to abuse of people aged 65 and over through a new poster and internet campaign.

The Cumbria Safeguarding Adults Board want to encourage people to report suspected instances where vulnerable adults are being abused or neglected in various ways such as sexual and physical assault, theft and fraud.

Real examples of abuse in the county include a young man with a learning disability who was bullied, intimidated and physically assaulted by a member of staff at the day centre he attended, an elderly woman subjected to serious sexual assault by her son, and an older man, physically restrained in a wheelchair.

In Cumbria one in 40 people aged over 65 living in private households are likely to have experienced mistreatment from a family member, carer or neighbour during the last 12 months - it is suspected that this figure is just the tip of the iceberg.

Mike Evans, independent Chairman of the Cumbria Safeguarding Adults Board, said: "Abuse and neglect can only be reduced if people know about what they can do if they spot a suspected problem.

“It's not someone else's problem, it's everyone's business and we need your help to step in and prevent abuse and neglect."

Anyone who suspects that another adult is being badly treated should contact 999 if it is an emergency or the Adult Social Care Emergency Out of Hours number is 01228 526690, or Cumbria Police on 0845 3300247.