BEALES of Kendal is one of the first stores in the country to introduce a new range of state-of-the-art high tech bras.
The bras have been declared a major breakthrough and are set to revolutionise lingerie design because they are virtually seamless and offer lightweight moulded' support.
The seamless bras are cut from a unique system that includes ultrasonic seaming and new bonding techniques. Exceptional support and fit are achieved from a new technique based on variable elasticity and a patented moulding system which allows the cups to give full support plus gentle fit. They are 25 per cent lighter than normal bras.
Beales' lingerie buyer, Jo Sotherton, said: "This new range, called Magic Feeling, has been developed by Playtex and really is quite exceptional. Research shows that 98 per cent of women go for comfort first, when choosing their underwear - these bras have been created to feel like a hug' when worn."
The new Magic Feeling lingerie collection is now available in a choice of colours and styles at Beales, Finkle Street, Kendal. Bras are priced between £16 and £20.
May 1, 2003 10:30
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