What’s The Big Deal About Social Media

One of the biggest impacts on the internet was Friends Reunited, the only problem with this was the charge, you managed to locate your friends but then you were unable to make contact, virtually held to ransom and contact could only be established once a fee was paid. Many people did not like this fact and so thanks to the open world of the internet a group of people set about making this a more open source.

Facebook made a huge impact and is still going strong. Now offering advertising spaces on every page. The beauty of their form of advertising is that they already hold major knowledge such as age, male or female, occupation, family and demographics. All you could ever wish for, and with this in mind you can target your direct audience as opposed to a newspaper advertisement or radio or tv that would hit a variety of genre’s and therefore ROI in a lot lower in these cases.

Social media is one of the world’s most major enterprises and therefore knowing how to use this for your business is advantageous to your company. This really is the place were a social aspect works and combines with business. From people getting together and connecting they share their news and then others pass this on if they feel necessary. Such as a simple funny joke which is then forwarded to more friends and furthermore increasing more exposure.

To use the main two sites Facebook and Twitter is great, but to engage your audience a more captivating feature must be adhered to. To simply advise people you are looking out of your window is not eye catching enough and if you are using this for your business then you must keep in mind the profile of the reader. Would that comment make the user think they could work with you? Think about what you write and who will be reading it.

Those who use social media sites for business tend to update their status to advise what they are currently working on, or give advice on topics that others require help. Making your social media accounts not just for the odd comment but for a more informative account. Have a look a your competitors and see what they write about. Much in the same way as you would look at their websites. See who they are connected with and if they offer any useful information. It’s worth browsing as more and more people are complaining about the useless information that is now being commented.

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