Six in 10 are also more likely to try new flavours when on holiday abroad than at home.
A poll of 2,000 adults found 39 per cent enjoy trying crisps which aren’t available in the UK and 27 per cent love nothing more than expanding their culinary horizons on holiday.
More than a quarter (26 per cent) claim trying unusual or unexpected flavours is a fun part of travelling, while 29 per cent even like trying those they can’t translate or understand.
Among the popular flavours to seek out on holiday are paprika, pesto and ham – commonly translated to jamón on bags.
Others enjoy sunbathing with a bag of cheese and chilli, teriyaki or spicy lobster crisps.
Three in 10 reckon the savoury snack tastes better abroad because they get to try new flavours (57 per cent), feel more relaxed (49 per cent) and due to the sunnier weather (48 per cent).
Almost a third (30 per cent) admitted they get 'weirdly excited' when visiting other countries' supermarkets on holiday and 12 per cent claim their favourite part of going abroad is discovering crisp flavours.
The research was commissioned by loveholidays and found Spain, Italy and France are considered to have the best crisp flavours in Europe.
The online travel agent has launched a Crisps From Abroad pop up in Peter Street, Soho, which is challenging passers-by and a self-proclaimed ‘crisp superfan’ to identify popular foreign crisp flavours with a mystery taste test.
Al Murray, chief marketing officer at loveholidays, said: "Everyone has that one crisp flavour they can't stop talking about after a holiday.
“The one they filled their suitcase with, searched for online and wished they could buy back home.
“We've created Crisps From Abroad to bring some of those iconic flavours together under one roof and invite people to put their tastebuds to the test.
“From familiar favourites to flavours people may never have seen before, this pop-up is all about reliving your favourite holiday memories and discovering new tastes.
“We think it's going to spark plenty of debate about which destination does crisps best.”
The research, carried out via OnePoll.com, also found 22 per cent of travellers have their first bag of crisps on day one of their holiday, and 29 per cent typically devour more when away than they do at home.
Other popular times to enjoy the savoury snack are at the airport (29 per cent), sunbathing (26 per cent) and during nights out (16 per cent).
More than two thirds (70 per cent) have been known to bring food back from a holiday abroad, including crisps (25 per cent), making the Crisps From Abroad pop-up the ideal chance to rediscover holiday favourites without the flight.
Perhaps the nation’s biggest crisp superfan is Joe Manning, 27, a sports shop manager from Littleport, Cambridgeshire, known online as the Crisp Connoisseur.
He recalls early memories of being on holiday with his family having Jambon Lays crisps, often bringing them back in his suitcase and now he’s taken part in a mystery taste test at loveholidays’ pop up shop, to see how many types he can confidently recognise.
The international crisp pop-up features more than 4,600 bags and 68 flavours from 19 countries.
When Joe goes abroad he stocks up at the local shops on crisps which can’t be found in the UK.
His favourites include bacon flavoured Ruffles and rib Doritos.
Joe Manning said: “Whenever I’m on holiday, my first port of call is always to find a local supermarket and buy a load of crisps.
“Lays are always a winner, even the salted variety beats salted crisps at home and herb flavoured crisps such as oregano are also a top hit.”
Speaking about his TikTok channel, he said: “I thought it would be quite informative and help people know which flavours to look out for.
“It’s become a little community, I get people messaging me asking if I’ve tried certain flavours, and even people from America telling me certain flavours are better over there.”
