AN incident that left a person in hospital with serious injuries was 'totally preventable', police said.

Officers confirmed that someone was taken to hospital after jumping from Devil's Bridge at Kirkby Lonsdale last night.

The person was taken to hospital in an air ambulance at around 8pm last night.

Police in the area wished the injured individual a full recovery but sent a warning to others.

Cumbria Police said on social media: "This incident has involved multiple services over a protracted time frame and was totally preventable.

"There is clear and adequate signage placed around the area indicating that byelaws are in place in relation to this act.

"Our advice remains clear.

"It is unsafe to jump from this bridge and the consequences are not only potentially life changing for those involved but the required response when things go wrong places enormous strain on emergency services unnecessarily.

"We would urge common sense when enjoying the environment we live and work in."