A NEW branch of electronic cigarette specialists has opened in Kendal, offering 71 flavours of liquid nicotine.

No-Match in Stramongate aims to offer a personalised service for each customer.

Electronic cigarettes, which work by electronically vaporising ‘e-liquid’ – are an alternative way of getting nicotine without tar or carbon monoxide.

Co-owners Rachel Ball and Simeon Stuttard said there was a shortage of e-cigarette shops in the north of England.

Ms Ball said: “The cost of normal cigarettes is rising, and we’re seeing an increase in interest in e-cigarettes, which are a healthier alternative.”

Mr Stuttard added: “What we focus on is customer service and the fact that people can try before they buy.”