HUNDREDS of starstruck fans of a popular reality television programme lined up for hours hoping to catch a glimpse of their favourite celebrity as he stood for selfies at the official opening of a new shop in South Lakeland.

Gaz Beadle, of MTV's Geordie Shore, was in Kendal on Saturday to welcome shoppers to Urban Celebrity at Finkle Street, the town's newest designer clothing store.

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Gaz posed for photographs and signed autographs for nearly 300 fans, many of whom had been queuing in the cold outside for several hours.

He said: "It's always nice to do the selfies with fans – I didn't think this many people would come though. I thought Kendal was tiny!

"It still surprises me when I go places – I still get nervous when I turn up to a lot of people. It doesn't matter if it's London or Kendal people always turn up and it just goes to show how massive Geordie Shore is.

"It's been mad. There have been people from all walks of life – the lads, the younger people, fully-grown men as well. There's been a really good range of people and it's been a lot of fun."

Urban Celebrity is a South Lakeland-based fashion outlet stocking a number of high-profile brands. Although it has had a large online presence for several years, the Finkle Street shop is the business's first high street store.