MEDIA group Global is rebranding two Lancashire and Cumbria-based radio stations.
From March, The Bay will become Heart and Lakeland Radio will be Smooth.
This move adds a 23rd local station to the Heart network and a seventh station to the Smooth network.
Ashley Tabor OBE, founder and executive president of Global, said: “This is an exciting moment for Global as we continue to grow our coverage across the UK and continue our successful strategy of national brands delivered locally. We’ve wanted to introduce Heart and Smooth to more listeners across the North West for some time and so it’s fantastic we’re able to do this in 2018. We’ll announce more details soon!”
In November 2017, Global acquired the two radio stations from CN Group.
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