WITH a new single, album, groundbreaking music video and European tour on the way, it looks like 2014 will be The Feud’s year.
 

The Lancaster-based dance/rock crossover trio have been together four years but, as drummer Luke Paget explains, “This is our launching time – it feels like it’s all happening now.”
 

Their homecoming gig at Bootleggers, Kendal, on March 29 marks the beginning of a hectic few months for the boys, starting with the release of a new single.
 

Their first release since 2012, the as-yet untitled track comes with an innovative music video - instead of using cameras it was filmed entirely with Xbox Kinect Infra-red sensors, to create a 360-degree 3D image of the band.
 

The video was the brainchild of LA-based film and video producer Jesse Davey, who has collaborated with the group on several occasions.
 

“He really takes into account what our music is,” says Luke, “so we sent him the song and this is the idea he came up with.
 

“How the hell he thought of it I don’t know, but it really does work.
 

“It was a weird experience because with previous videos we’ve had an idea of how it’s going to look, but this time we had no clue.”
 

The single will be followed later in the year by the release of The Feud’s debut LP, recorded mainly in LA in 2013.
 

Luke said: “We were very lucky to have the opportunity to do something like that.
 

“It was hard work – all our mates thought we were on the beach and expected us to come back with tans, but we were as white as ever because most of our time out there was spent in the studio.”
 

As well as new music releases, Luke Jamie and Stephen have a busy touring schedule ahead of them, with almost a full month of European headline dates in April.
 

“We’ve been to Europe a few times and it’s a good place for us,” says Luke, “they react well to the music so we always look to go back.
 

“Personally the buzz of live concerts is what I got into this for – there’s nothing like playing to people that are to hear the stuff you have written and seeing them jumping about and reacting to your songs.”