BOOTHS, the family owned regional food and drink retailer, has revealed it had the best ever sales day in its 166-year history on December 23.

The supermarket group, which has branches in Kendal, Windermere, Ulverston, Milnthorpe, Kirkby Lonsdale and Carnforth, said the Christmas tills were ringing at a record level with a 6.06 per cent increase in like-for-like sales over the festive period.

Chairman Edwin Booth said: “We launched our Christmas marketing campaign early this year with the delivery of our Christmas Book, which inspired customers to plan ahead and order early.”