STAFF from four Kendal shops decided to 'wear it pink' on Friday as part of a national fundraising day for charity Breast Cancer Campaign.
It will be the fourth year of taking part for the Library Road businesses - Prelude Cafe, The Studio beauticians, Flowers by Arrangement and South Lakes Mobility.
Prelude manager Carole Kennon said: "It's a really good cause and, being a load of ladies, it's something we feel quite strongly about so any little bit we can do to help is good.
"Plus it's a fun day for us and the customers love it."
The 'pink ladies' also held a raffle with prizes donated by local businesses and more than £320 has been raised so far.
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