CUMBRIA’S tourism businesses will play a vital role in preventing the spread of swine flu in the county, according to health chiefs.

With millions of holidaymakers expected in the Lake District this summer, hoteliers are being urged to wise up to the symptoms of the virus and be aware of what to do if a visitor falls ill.

The call coincides with the launch of the National Flu Service -a telephone and web-based facility with authority to prescribe antiviral medicines, such as Tamiflu.

Experts predict between 30 and 40 per cent of local people could be affected by swine flu in the long term but a NHS spokesperson would not confirm whether the Lake District, as a tourist destination, was at greater risk.

“We’ve seen far larger numbers of cases of swine flu in places like the Midlands, which is not traditionally a top tourist destination compared to Cumbria,” she said.

“However, the tourist industry has an important role to play in helping to minimise the impact of swine flu. It is essential that businesses know what advice to give to visitors if they do become unwell, and that they are able to offer them the additional help they may need to access the correct health advice.”

NHS Direct advises people who think they have contracted the virus to stay at home, rather than visit hospitals and health centres.

When asked whether tourists should confine themselves to their hotel room or travel home, Dr Nigel Calvert, NHS Cumbria’s associate director of public health, said: “Visitors who fall ill will make their own decisions over whether to travel or extend their stay in the county until they recover, based on their personal circumstances.”

He said the UK had one of the largest stockpiles of antiviral medication in the world, adding: “Here in Cumbria we have access to ample stocks of antivirals for anyone who need them.”

NHS Cumbria is working with Cumbria Tourism in its quest to spread the message and hotels, B&Bs, campsites and tourist attractions are being briefed on the correct procedure.

Hotelier, Jonathan Denby, chairman of the Lakes Hospitality Association, advised accommodation providers to follow the NHS’ directions, adding: “Swine flu is no worse than ordinary flu and ordinary precautions should be taken. We hope people will keep things in perspective and not panic.”

At a University of Morecambe Bay Hospital Trust board meeting, medical director, Peter Dyer, said he was confident the county cope with an outbreak, adding: “We have got exactly what is needed in place.”

Meanwhile, Cumbria Chamber of Commerce has issued guidelines to local businesses, including drafting special business continuity plans and providing staff training and role descriptions so others can fullfil the jobs of absent colleagues.

If you think you have swine flu you should stay indoors and check your symptoms on www.nhs.uk or by calling the Swine Flu Information line on 0800 1 513 513.

If you are still concerned contact NHS Direct on 0845 4647 or telephone a GP.